Innovations That are Changing the World of Beer

Here is a set of great ads by Breckenridge Brewery mocking the magnitude of Bud, Coors and Miller's beer innovations and displaying some of their own revolutionary creations.  What will they think of next?!

Coors Light's cold recognition labels:

How in the world did people manage to figure out if their beer is cold without Coors' labels?! Genius!

Miller Lite's grooved bottlenecks:

Of course grooves inside a Miller Lite bottleneck magically turns swill into delicious beer. Brilliant!

Breckenridge Brewery's gravity activated pouring vessel:

The mother of all new beer innovations --  a beer vessel that activates the power of gravity. Duh! Why didn't any other breweries think of that?!